In the summer of 1967, the state of Wisconsin had a little oopsie with their newly released official road map. The town of Winneconne, with a population of around 1,300 at the time, had been forgotten on the map—and they did not let it go without a (lighthearted) fight.
Winneconne to Secede from State Fri, Jul 14, 1967 – 2 · The Daily Telegram (Eau Claire, Eau Claire, Wisconsin, United States of America) · Newspapers.com
In their plans for secession, Winneconne thought of it all. There were discussions of taxing fishermen–and idle fishermen watchers—and of creating a toll for the Winneconne bridge. Officials were elected for their sovereign state, and they even created a new flag.
Flag of the Sovereign State of Winneconne Wed, Jul 16, 1969 – Page 22 · The Oshkosh Northwestern (Oshkosh, Winnebago, Wisconsin, United States of America) · Newspapers.com
The slogan “We Like It Where?” (a play on the similar slogan “We Like it Here”) became the catchphrase of the new Sovereign State of Winneconne.
“We Like it — Where?” Mon, May 1, 1967 – 1 · News-Record (Neenah, Wisconsin, United States of America) · Newspapers.com
The New Sovereign State of Winneconne Fri, Jul 14, 1967 – Page 4 · The Oshkosh Northwestern (Oshkosh, Winnebago, Wisconsin, United States of America) · Newspapers.com
As playful as the whole secession plan was, however, there was genuine reasoning behind it. The town of Winneconne sought the attention of state officials to get their name back on the map. After all, how can a small town grow and thrive if no one knows where to find it?
Back in the Family
In the end, an arrangement was reached with Wisconsin’s governor, Warren Knowles, to put Winneconne back on the map and give it proper signage on the highway. Secession was avoided, and Winneconne remains a part of Wisconsin (and its road maps) to this day. There’s even an annual celebration of the whole event!
Find plenty more on this unique bit of U.S. history with a search on Newspapers.com.