Gerber’s business has long been babies, but that doesn’t mean they’ve always stuck to that market. Over the years they’ve tried some pretty bizarre ideas to branch out beyond baby food.
Perhaps the strangest of these happened over the course of a couple years in the 1970s. Gerber created meal-in-a-jar fare under the name “Singles,” aimed at adults and the college crowd. It didn’t go too well.
Most articles mocked the move as desperate and ill-conceived, and within 2 years the Gerber Singles idea was scrapped. The jars were pulled from the shelves and Singles became a weird, head-scratching memory.
Find more on Gerber and their attempts to expand the business among the results of this search.