Find: Ads through the Ages

Since about the 1830s, newspapers have relied on advertising to pay for part of their operating costs. This meant that the more ads they ran, the more money they made. As a result, for a long time, newspapers were the main source people used to find out about new products and learn about sales at local business.

Listerine ad, 1957These ads make for interesting reading today, as they give us a glimpse into the products and services our ancestors and more recent family members may have used in years past. And some of those products might be surprisingly familiar, since some things we still use today have been around longer than we may have realized. For example, Coca-Cola has been around since 1886, Cream of Wheat since 1893, Arm & Hammer baking soda since 1867, Jell-o since 1897, Oreos since 1912, Cracker Jack since 1896, and Listerine since 1879.

Take a look at some of these ads from decades past found on Newspapers.com. Your ancestors may have used these ads to buy the same products you enjoy today!

Find many more ads from throughout history on Newspapers.com, either by searching for specific products or browsing through the pages of a particular paper. You might even want to try looking at ads in newspapers from the areas where your ancestors lived to get an even better idea of what types of products they may have used!